MAKE YOUR LISTING STAND OUT WITH PROFESSIONAL PHOTOS

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The Process

My main goal of shooting a house is to finish with minimal impact on the occupants or the property as possible. I am trying to give the most realistic and honest view of the property I'm at without having to use filters, effects, etc. I strive on giving the most realistic photos as I possibly can.  That being said, in Real Estate photography I use a wide angle lens 100% of the time. My preferred method is to take a couple shots of an area, rather than one super wide view that can distort and make it hard to see what is going on in that space. Also, I want the property to show nice and bright, but yet still replicate the light that is to be seen when viewing the property in person.

To do this I formed a technique I believe is effective in almost every situation. 

  • First, I take a shot with my multiple flashes to light up what may be a dark room. This is my most important step.

  • Second, I will observe the scene and take ambient shots (no flash) to gather light for areas that flashes may have not reached.

  • I will do this for every photo. Each final image will be a combination of about 3-5 photos.

  • Back at my office, I will go through each photo individually and paint in the best parts of each photo onto the final image.


5 Point Checklist

Every photo I work on goes through a 5 point checklist, which are:

  • Lines - Making sure lines of the walls, floors, etc are as realistic as they can be without causing a distorted look.

  • Exposure - Is the light of the room conveyed well enough.

  • White balance - Is the color of the photo accurate.

  • Flash Shadows - This is a big one. I always edit out any shadows caused from flashes going off.

  • Mirrors - I don't want to be in the photo just as much as you don't want me in it. I edit myself out of every mirror or reflective surface.


FAQ

WHY DOES ANY OF THIS MATTER?

With the invention of smartphones, tablets, and how easy it is to access the internet almost anywhere you are, the statistics for internet shopping are mind-blowing. Almost everyone is shopping online. I want my photos to grab a viewers attention, so that your listing stands out to them and they want to run off the computer and go see the home.

 

DO YOU DO ANY STAGING?

I am going try to avoid being vague here, and simply say no. But...that doesn't mean that I won't shut toilet lids, move trash cans, etc. The small subtle things that matter I don't mind doing. I do expect the home to be ready to be photographed if there is an appointment set. Perfect example, if there is a room full of boxes. Home owners are moving, thats understandable. I will expect that this was understood when appointment was made, and will most likely skip that room if I can't find a suitable angle without the boxes, clutter, etc showing.

 

WHO PAYS FOR THE PHOTOGRAPHY & WHEN?

Usually it is the Realtor, but if a home owner is interested and wants to use my services I would be more than glad to help. Payment is due at time of appointment, and photos will not be delivered until payment is received. 

 

CAN YOU PHOTOSHOP THAT SIGN OUT OF THE WAY? WHAT ABOUT THAT RIPPED CARPET?

For many reasons, I will have to say no. You don't want buyers to be expecting one thing, and to see another. That will cause many legal troubles for the seller and Realtor. 

 

DAY OF THE SCHEDULED SHOOT:

Someone dealing with the sell of the home must be present to let me in. Whether that be the Realtor, or the homeowner. If there is a emergency or a special situation where this is not possible, I ask that someone 18 or older is present. For vacant homes with combo boxes, I would prefer to be let in by the Realtor but if this is not at all possible we can discuss other options. For more information or questions on this topic, don't hesitate to ask me.

 

ARE YOU GOING TO STEAL MY CLIENT?

Noooo! I do not have a Realtors license and have no intention of doing anything of that sort. I am here to help with my photography, which is what I love to do.

 

PHOTO USAGE AND COPYRIGHT:

These images are for the sole use of selling the property. Any use beyond that by the Realtor, Broker, homeowner, or any other third party is prohibited unless agreed to by the photographer. All images are copyrighted to Dennis Carlson.